Sunday, April 19, 2015

Gift Giving to Millenials - Experiences

A quote from Stuff it: Millennials nix their parents’ treasures
"Take Kelly and Josh Phillips, who rent a 700-square-foot apartment in the District’s Shaw neighborhood. The couple frequently sells things on Craigslist and calls an Uber instead of owning a car. “My parents are always trying to give us stuff,” says Kelly Phillips, 29, a real estate marketer. “It’s stuff like bunches of old photos and documents, old bowls or cocktail glasses. We hate clutter. We would rather spend money on experiences.”
Consider this from 8 things millennials want—and don’t want—show how different they are from their parents

Millennials
WANT: Athletic gear
Millennials tend to be cash-strapped and carrying a little bit more debt, but that doesn't mean they don't splurge anywhere. And one place they do tend to spend is on athletic apparel and footwear. It makes sense, given the emphasis that Millennials put on health and nutrition.

We coach our clients to think about purging items, not purchasing more and giving gifts of experience. Think about purchasing these things as a gift:


Ticketmaster gift certificate to be used towards concerts
Subscription to a Concert Series 
Running Shoes from a Running Store 
Top Notch Athletic gear
Massage or Spa treatments  
Subscription for an on-line music service like Pandora 
Subscription to Netflix 
Lessons for grandchildren such as Karate, Soccer Camp, etc.
Memberships to museums or the zoo

No comments:

Post a Comment